ODIN NEW YORK : SPECIALTY FRAGRANCE

COMPANY FOUNDRY NYC INC dba ODIN NEW YORK FRAGRANCE TITLE CO-FOUNDER ROLE CREATIVE DIRECTION & CREATIVE OPERATIONS, NAMING, COPYWRITING, FRAGRANCE DEVELOPMENT & PACKAGE DESIGN, PRINT DESIGN

Larry was instrumental in the creation of the Odin New York Fragrance brand and product offering. As an active co-founder, he led the research, development, package design and launch of two comprehensive collections (15 fine fragrances and 8 home fragrances), as well as the day to day direction of the marketing and creative studio.

Winner of the 2012 FIFI Indie Fragrance Award

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