Larry was recruited by the company Founder to oversee the product division of a leading premium American grooming brand from concept through launch. He led ideation, research, development, and packaging of an 8 sku product offering including solutions for haircare, styling and shaving. Additionally, he set-up the supply chain and managed production through completion of finished goods. In preperation for the launch, Larry spearheaded creation of the go-to-market plan, sales support materials, launch campaign visuals and education training manual.

Package Design, Content & Brochure:
CD, CO & CW - Larry Paul GD - Mi Rae Park

Photography Models & Still:
Grant Cornett

Hair & Make-up Team:
Andrea Lord, Ashley Overhalt, Patrick

Prop Stylist:
Amy Elise Wilson