A passion project that organically grew into a commercial fashion venture. GREI. is a comprehensive offering of apparel and accessories targeted to a design conscious consumer.  Larry co-founded the brand with his partner Andrew Spargo, and led Creative Direction for close to 10 years. Together they co-designed 4 collections annually, along with special collaborations with likeminded brands and retail partners.  Today Larry functions as a consultant on seasonal collections, lookbook shoots and social media content creation.