20 Years of Iconic Looks came to life through an exhibition and book featured at the brand’s 20th Year Anniversary Show in Budapest, Istanbul. This celebration of memorable moments showcases looks from fashion runways, Vogue covers, seasonal campaigns and education collections.

Larry represented the professional hair care brand at the highest creative level worldwide. He worked alongside Mr. Kevin Murph, as well as the KM shoot and show team, on the ideation and development of this retrospective spanning two decades of creativity that positively impacted the brand’s success and industry evolution.

Credits: CD - Kevin Murphy & Larry Paul AD & GD - Z. Ruyssenaers AD Hair - James Nicholson & Wade Blackford. Photography - O’Roarke & Gates