21 DROPS : ESSENTIAL OIL AROMATHERAPY

The intent was to create a modern aromatherapy experience bringing relevance to a new generation of consumers. In doing so, there’s a respect to this centuries-old wellness practice while infusing color, type and tactile packaging to elevate and differentiate the brand in the competitive landscape. FSC (Forest Stewardship Counsel) certified uncoated kraft paper, blind embossing and debossing printing techniques, and blend specific custom colored protective sleeves, are just a few of the packaging choices made to help ignite interest.

Penta Awards - Best in Global Packaging Design / Gold Award / Body

PANTONE Color In Design Award

COMPANY 21 DROPS TITLE CO-CREATIVE DIRECTOR ROLE CREATIVE DIRECTION, CORPORATE IDENTITY, BRANDING, PACKAGE DESIGN, SUPPLIER SOURCING, ON-COUNTER TESTER SOLUTION, BRAND STRATEGY

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KEVIN.MURPHY : 20 YEARS OF ICONIC LOOKS

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GREI. NEW YORK : CONTEMPORARY FASHION